Seth Godin Interviews Richard Branson on Marketing During Tough Times
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But …. Is there a hidden message?
Though this video is on business and marketing, I felt it was worth posting here for all my business friends who are feeling the pinch of the current economic downturn.
I also think I heard another message vibrating along with the marketing advice but I’ll get back to that in a bit …
Two Marketing & Business Giants!
In this short clip, Seth Godin (of Permission Marketing, Squidoo and Tribes fame) interviews Sir Richard Branson on how to approach marketing during tough economic times.
Given the background of these two outstanding entrepreneurs, I believe it is well worth the minute and a quarter of your life for a piece of highly relevant information!
Beyond the basic message on marketing for the small business owner, I believe there is a more important one just beneath the surface … Take Responsibility!
You likely noted Branson referring to small business owners who can not afford a PR person towards the close of the video. His message was simply to get the word out yourself … in other words to “Take Responsibility”.
This is something each and every one of us needs to do each day of our life. By taking responsibility and then taking the appropriate action to address the hurdles we encounter along our journey, the problems are addressed and we can move forward onto new adventures.
Just a little food for thought …..
Wise words. Basically, stop being scared and get moving!
Mark Cameron´s last blog ..links for 2009-08-24
That message was loud and clear. The reason I found this post is I just did one for a new client using this interview. This client hire us to get the word out this round. As a school we teach others to get the word out for themselves. To become more Journalistic about their businesses.
Education is a great way to market during down times. And never before has the playing field been so level to all in the world.
The point you are trying to make is “get out and Make It Happen Captain.”
Great post Jim, if you want to link the two post the one you did and the one for my client it would help both parties with SEO Contact info is on our site my name is John
Happy Holiday & Best wishes in the New Year